We are shifting from a search model to a discovery model. The very nature of this terrifies Google who have made their fortune on search.
We are shifting from a search model to a discovery model. The very nature of this terrifies Google who have made their fortune on search. Facebook on the other hand is based entirely on the discovery model. The discovery model taps into the 3 degrees of connectivity (friend, friend of friend, … ). As such, it allows us to become aware of things that we didn’t know about in the first place. Yes you can search on it, once you hear about it for more details, but how does new knowledge get discovered in the first place? Via a social network based on the concept of weak ties and disconnected interests. In a world where content is become so readily available, the real value is in the semantics of the content. As such, content is free and context is where the value is. The discovery model allows us to use our social network to put not only context on the content being acquired, but also exposes our insight to that of others. Simply put search cannot compete with the discovery model as you need to know what you don’t know first before learning something new.
~ Robert Lavigne @RLavigne42.com