My answer to the client that asks “can you make this video viral?” | Life@42 by @RLavigne42

Videos don’t go viral, promos don’t go viral, stories that touch the human psyche, those go viral. The problem is the human psyche is one complex element that we have spent 1,000s of years trying to comprehend and still don’t. So I shake my head whenever people who can’t even understand the behaviour of their own pets think they can magically make something go viral.

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