The Social Business vs Enterprise 2.0 debate is a pseudo debate that adds very little value. Let us instead focus our time and energy on the real question; how to build great collaborative enterprises, whether it is about redesigning large and distributed organizations to become more collaborative, or helping new collaborative enterprises grow and thrive. Right?
Have long stated that this is more of a positioning statement by an emerging company wanting to dominate the marketing position. Focus not on the Marketing, but on the Operations and let the branding message target the appropriate culture wanting to shift.