LinkedIn Acquires mSpoke For Its Recommendation Technology, Team #SocialMedia #Branding

Presumably, its recommendation technology will be used to present LinkedIn users with relevant content, such as personalized news and other updates, and what executives in similar careers are reading and doing on the network.

This is going to be a great addition to the LinkedIn infrastructure. One of the largest issues I had with LinkedIn is that it was still very much based on the classic search model. With the addition of mSpoke, I believe that LinkedIn is clearly recognizing the need for a proper discovery engine within their infrastructure. A discovery model is a core element of fully leveraging their 3 degrees of connectivity to not only promote fresh content to emerging silos, but also previously unknown content providers to your social network.

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