Google has longed struggled when it comes to social media. It is not from lack of trying on their part. In the case of Buzz and Wave, they could have easily become key players in the Enterprise 2.0 model. However, as will all innovative companies, the art of the startup is all about having and idea, likely failing, but learning from those failures and applying it to the next round of innovation. I suspect that the fundamental elements of Wave will be very much integrated into Google Docs and Mail with Buzz becoming their core notification engine.