I’m a really big believer in growing branded employees. I think it makes them more invested in what they’re doing, it creates a stronger social Rolodex for the company to utilize, and it heightens the attention and buzz around the brand. These are all things companies strive to create and they’re done more easily through branded employees. But what do you do when that person leaves?
“While we’d like to think our employees will stick with us forever, the reality says they won’t. And that wasn’t created by social media. “