HOW TO: Better Serve the Social Media Customer #SCRM

a call center should become a powerful branding tool rather than a cost center, as it’s often been regarded in the past. With the emergence of social tools and the empowerment of the social customer, it is necessary for businesses to add social support to their arsenals

“Thought leadership and content creation, in the form of blogging, guest-blogging, webinars, whitepapers, e-books, presentations, and videos help educate the market. Use social media to help create and share content, as well as create discussions around this content.”

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