several emerging trends in social gaming:
– 7% of users that make a virtual goods purchase are still buying them after four months. Still, the vast majority of people never make a purchase in any game that they play.
– The best performing social games are able to get 41% of users to make a repeat purchase.
– U.S. and European users spend more on social games than Asian users — far more. The average north american spent $74, while the average Asian player only spent $30 on virtual goods.
– However, when it comes to users that make more than one purchase, Latin American users come out on top, spending an average of $300 in a four month period.