Organizations must adapt to thrive: it must identify and mobilize its valuable internal resources in ways against which competitors hopefully won’t defend. This demands that the organization continually engage in collective, self-reflective behaviour, i.e. look at its business context, and evolve strategies to make best of its assets, partnership agreements and distinctive competences. And while leadership sets direction and tone, it depends on its knowledge workers to make decisions using those strategies and to be the agents that drive forward the evolution of the firm’s value proposition. A firm’s knowledge workers must learn, reflect on and buy into strategies so the company can eliminate waste, progress capabilities and thus enhance its offering to customers.
Great entry by my friend Martin on the value of Wikis within the Enterprise.