How Much Is a Facebook Fan Really Worth? #SCRM

The key findings of the report are likely to come as music to the ears of advertisers that have been pursuing a Facebook-based social media strategy. According to the survey:

  • On average, fans spend an extra $71.84 they would not otherwise spend on products they describe themselves as fans of, compared to those who are not fans.
  • Fans are 28 percent more likely than non-fans to continue using a specific brand.
  • Fans are 41 percent more likely than non-fans to recommend a product they are a fan of to their friends.

The key regardless of media is enabling brand engagement that will translate into the creation of brand advocates within the second-degree economy.

Posted via web from The @RLavigne42 Rear View Mirror

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