technology is just an enabler of the new virtual work place. The key to make the new work place happen is, as Rob puts it, to “stop measuring presence – i.e. punching the clock as at a factory – and to start measuring results and outcomes”. Such a shift requires a real change in corporate values and behaviors.
If you continue to treat your knowledge workers as factory worker, don’t be surprised when they clock out and remain disengaged without real alignment that only comes from a culture of trust and transparency.