Two choices: 1. find a way to make your goal completely aligned with the tactics you use to achieve it. What’s good for your blog is good for your business. or 2. Now that these approaches are working, and working incredibly well, it’s time to come up with boundaries so the tail doesn’t end up wagging the dog.
Seth shares his views on how to avoid having your social media tasks take over from your primary task of delivering on your value proposition. To me, it comes down to ensuring that your social feed activities are in-flow and not considered to be a secondary task.