When It Comes To Social Media, Many Marketers Jump The Gun – Forbes.com

CMOs must first establish the internal resources and processes that are necessary for their companies to be successful in social marketing.

Here is a checklist to help marketers prepare for social media interactions:
–Have a strong understanding of your customers
–Do a social media audit
–Develop business processes
–Create a crises response plan
–Create qualified roles
–Develop the right organizational model
–Have education programs
–Create a measurement strategy
–Have the mindset to “fail fast.”

Jeremiah Owyang, a Web strategist, is partner, customer strategy, at Altimeter Group.


Posted via web from The @RLavigne42 Rear View Mirror


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