The Fuss About Facebook | Six Pixels of Separation – Marketing and Communications Blog – By Mitch Joel at Twist Image

the amount of people clicking on banners ads has dropped over 50% since 2007. On top of that, the inventory to place those ads is no longer limited (traditional advertising in print was always driven by the scarcity model – only a handful of places to get your message in front of a mass amount of people). There is plenty of inventory available on plenty of sites with plenty of choices in the Digital Marketing channels.

Apart from making a resounding statement on the false value of traditional marketing channels based on the limited supply, Mitch makes a strong case that to fully benefit from social media you need to be part of social media and that means a degree of relaxation on what is deemed truly private information.

Posted via web from The @RLavigne42 Rear View Mirror


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