How to Save the News – Magazine – The Atlantic

Why is it that a thousand people come up with approximately the same reading of matters? Why couldn’t there be five readings? And meanwhile use that energy to observe something else, equally important, that is currently being neglected.” He said this was not a purely theoretical question. “I believe the news industry is finding that it will not be able to sustain producing highly similar articles.

Very insightful quote here. Talks to event such a Michael Jackson’s death and the feeling that every print had to have a story. This may hold true in a traditional media, but do we need so many entries on the same subject in an online world. Why not leverage on the mass access of content and provide focus on alternative coverage that might actually cast a wider net to your audience.

Posted via web from The @RLavigne42 Rear View Mirror

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