How to Save the News – Magazine – The Atlantic

Newspapers never made money on ‘news,’” Hal Varian said. “Serious reporting, say from Afghanistan, has simply never paid its way. What paid for newspapers were the automotive sections, real-estate, home-and-garden, travel, or technology, where advertisers could target their ads.

The key here is that these segments were easily targeted. However the remaining elements (e.g. news) were bundled as part of a larger entity in part because of their inability to be individually targeted to the audience let alone have individual ROI models associated to them.

Posted via web from The @RLavigne42 Rear View Mirror

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