5 Lessons Social CRM can Learn from CRM | Dr. Harish Kotadia

Social CRM is a business strategy, it is not technology, tools or platform. Social CRM can be defined as the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty.

Lesson 1: Social CRM is a Strategy

Lesson 2: Optimize Business Processes

Lesson 3: Data Quality is Very, Very (and Very) Important

Lesson 4: Leverage Analytics

Lesson 5: Project Ownership and Leadership

Posted via web from The @RLavigne42 Rear View Mirror

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3 thoughts on “5 Lessons Social CRM can Learn from CRM | Dr. Harish Kotadia

  1. Best lesson learned: Social CRM engages clients to take an interest and keen look into your brand’s offerings. You can make great strides in reaching out in large market segments by humanizing your brand. Letting people know there are key people who really have their heart on the company. Now that’s leverage.

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