2010-03-03: The @RLavigne42 Tweet Round-Up (#TAOM, #E20, #SocialMedia)

  1. @mac247ca agreed. Hope you enjoyed the afternoon presentations. I should have a blog entry up in the next few days covering the event.
    7:44 AM Mar 3rd from web
  2. RT @DonnaPapacosta: If u allow online reviews, customers will usually say good things. Unless your product sucks. #taom (via @clickryan)
    9:36 AM Mar 3rd from Twitterrific
  3. RT @YummyMummyClub: Mitch Joel to marketers – “Its not about how many you reach – its WHO”. Yay for Niche marketing #TAOM (via @KSBM)
    9:36 AM Mar 3rd from Twitterrific
  4. #TAOM. Half of youtube audience is over 34. Not just kids. Cdns are watching 14 hours of online video per week. (via @ExperientialMan)
    9:37 AM Mar 3rd from Twitterrific
  5. RT @drschultz: “Average online product review is 4.3/5 (unless your product sucks.)” #taom (via @clickryan)
    9:37 AM Mar 3rd from Twitterrific
  6. “you don’t need radio, tv or print to bring you an audience anymore… Just create good content online!” #taom (via @_ian_barnett)
    9:38 AM Mar 3rd from Twitterrific
  7. RT @clickflickca: Some big changes are coming to Twitter. http://nyti.ms/b8RLQP #twitter #taom (via @clickryan)
    9:38 AM Mar 3rd from Twitterrific
  8. 20% of google searches have never been made before. Mitch Joel #TAOM (via @J_Lab)
    9:39 AM Mar 3rd from Twitterrific
  9. Cdns watch over 14 hours a month of online video. #taom (via @videobio)
    9:39 AM Mar 3rd from Twitterrific
  10. #taom Canada is leading in online video (via @Katerryna)
    9:39 AM Mar 3rd from Twitterrific
  11. RT @J_Lab: In Canada, online advertising surpased radio for the first time ever this year. Mitch Joel #TAOM (via @GraceMarketing)
    9:40 AM Mar 3rd from Twitterrific
  12. #TAOM. We can communicate with just about everyone today. If we want to. Linkdin, twitter, Facebook. (via @ExperientialMan)
    9:41 AM Mar 3rd from Twitterrific
  13. Challenge: how to market in universe of group expression. #taom (via @DonnaPapacosta)
    9:41 AM Mar 3rd from Twitterrific
  14. Shift: volume of consumer control. Not their actual control. Do they buy from u? Do they recommend u? Still the same #taom (via @videobio)
    9:42 AM Mar 3rd from Twitterrific
  15. Your consumer’s voice is as loud as yours. #taom (via @DonnaPapacosta)
    9:43 AM Mar 3rd from Twitterrific
  16. You don’t control your home page. Google does. #taom (via @DonnaPapacosta)
    9:43 AM Mar 3rd from Twitterrific
  17. “your brand isn’t what you say it is. It’S what the search engins say it is.” #taom (via @maya514)
    9:44 AM Mar 3rd from Twitterrific
  18. #TAOM. Consumers voice is as loud or louder than brand. Your company is the Search results. Check it daily. (via @ExperientialMan)
    9:44 AM Mar 3rd from Twitterrific
  19. Mass media is not the way it’s always been. Conversations always been happening. #taom (via @videobio)
    9:45 AM Mar 3rd from Twitterrific
  20. We are all now connected, current marketing platforms are based on assumption we are disconnected ~ Mitch Joel #TAOM (via @TheSocialCMO)
    9:45 AM Mar 3rd from Twitterrific
  21. Marketers have been irresponsible. The tools are there, so how are we not using them? #TAOM (via @skanwar)
    9:46 AM Mar 3rd from Twitterrific
  22. Engage connect inspire empower. Purpose of online tools. #taom (via @videobio)
    9:46 AM Mar 3rd from Twitterrific
  23. Have to ENGAGE in social media, not just BE there. #taom (via @DonnaPapacosta)
    9:46 AM Mar 3rd from Twitterrific
  24. it’s official, #taom is the number one trending topic in Canada (via @mynameisguygal)
    9:47 AM Mar 3rd from Twitterrific
  25. 3 conversations = internal covo / 1:1 convo / 1: many convo #mitchjoel #taom (via @_Rochelle)
    9:47 AM Mar 3rd from Twitterrific
  26. #taom Juan from #freeHugs has created an open source hugging movement, go download his book on how to make it happen!! (via @clickryan)
    9:48 AM Mar 3rd from Twitterrific
  27. C R A Z Y E X C I T E D to meet my twitter friends today at #taom! (via @sallyhogshead)
    9:49 AM Mar 3rd from Twitterrific
  28. Need new viral videos to show at marketing conferences! Seen the same Phillipino Journey, and Free Hugs video too many times (@GuerrillaVP)
    9:49 AM Mar 3rd from Twitterrific
  29. “At the end of the day, it’s not about the technology, it’s about the platform.” Mitch Joel on Social Media #taom (via @leilaasfour)
    9:49 AM Mar 3rd from Twitterrific
  30. #taom how to convert your strategy from competing on price to competing on the basis of telling compelling stories? (via @SimrenDeogun)
    9:51 AM Mar 3rd from Twitterrific
  31. #taom @mitchjoel just rocked the house. Burn the ships! (via @Rickun). Agreed great opening keynote
    9:52 AM Mar 3rd from Twitterrific
  32. takeaways: Google ctrls ur homepage not u,bad reviews can be good,leverage wom,not enough to publish to sm-gotta engage #taom (@drschultz)
    9:53 AM Mar 3rd from Twitterrific
  33. Burn the ships, there is no going back! #TAOM (via @RutsUp)
    9:53 AM Mar 3rd from Twitterrific
  34. #TAOM another great tidbit from Mitch Joel: negative reviews of your product actually convert to higher sales. (via @philterstory)
    9:53 AM Mar 3rd from Twitterrific
  35. It’s not what you say about your brand, it’s what the search engines say. – Mitch Joel #taom (via @bigorangeslide)
    9:54 AM Mar 3rd from Twitterrific
  36. #TAOM Great definition of bounce rate – I came I saw I puked – credit to MJ and his google contact http://myloc.me/4mKYl (@TheMediaCottage)
    9:55 AM Mar 3rd from Twitterrific
  37. Loved Mich Joel’s idea of Ctl Alt Del at the #TAOM conference. (via @SherriDickie)
    9:55 AM Mar 3rd from Twitterrific
  38. Getting ready for tech check & trying not to notice jumbo screens (& butterflies & 1700 people) at The Art of Marketing (@jamespothmer)
    9:56 AM Mar 3rd from Twitterrific
  39. RT @JRiddall: 50% fewer people are clicking on banner ads since 2007 and only account for 7% of all Web marketing #taom (via @AdamHadley1)
    9:56 AM Mar 3rd from Twitterrific
  40. “real interactions between real people” that’s what matters. #taom (via @FaithStyle)
    9:57 AM Mar 3rd from Twitterrific
  41. Insight from #taom you don’t control your home page Google does – and every page is your home page (via @SeanPConrad)
    9:58 AM Mar 3rd from Twitterrific
  42. @SethGodin founded Squidoo.com, I did not know this. #TAOM (via @J_Lab)
    9:58 AM Mar 3rd from Twitterrific
  43. #taom Seth Godin “watch the world fall apart” as we speak, can you deal with it? (via @Katerryna)
    9:59 AM Mar 3rd from Twitterrific
  44. Kind of love the idea of an edible mascot. I know it’s over. We can “no longer interrupt strangers.” #taom (via @tragicrighthip)
    9:59 AM Mar 3rd from Twitterrific
  45. Interuption ads are history #sethgodim #taom (via @_Rochelle)
    9:59 AM Mar 3rd from Twitterrific
  46. Seth Godin: No big brand in North America in the last 10 years has been built by interupting people #TAOM (via @EvolutionRCC)
    9:59 AM Mar 3rd from Twitterrific
  47. “Ideas that spread win.” #taom relationships are important. Opinions are currency. (via @tragicrighthip)
    10:00 AM Mar 3rd from Twitterrific
  48. #taom funny seth godin is telling success business of candy store on hwy 11 to cottage country. I’ve been there! (via @lisacharters)
    10:00 AM Mar 3rd from Twitterrific
  49. #taom Everybody in North America has everything they need. We need to give them what they want. via @ThisIsSethsBlog (via @FLA_Leah)
    10:01 AM Mar 3rd from Twitterrific
  50. #TAOM “What mrktg has become is leadership.” Godin (via @sheilagoldgrab)
    10:01 AM Mar 3rd from Twitterrific
  51. Seth Godin up at #TAOM. Talking about leadership – “The Beatles didn’t invent teenagers. They just showed up and led them.” (via @erin_bury)
    10:02 AM Mar 3rd from Twitterrific
  52. Of #taom participants, I estimate 23% use POWER to #fascinate, 21% use LUST: http://bit.ly/9OZ6tb (via @sallyhogshead)
    10:02 AM Mar 3rd from Twitterrific
  53. Ppl want to interact w brands that stand for something. #taom (via @DonnaPapacosta)
    10:02 AM Mar 3rd from Twitterrific
  54. People do not connect to organizations. They connect to people. #taom. W/ Seth Godin. (via @videobio)
    10:03 AM Mar 3rd from Twitterrific
  55. “Sorry, I’m in a precaffeinated condition.” @sethgodin #TAOM (via @skanwar)
    10:03 AM Mar 3rd from Twitterrific
  56. People want to buy and interact with brands that mean something ~ Seth Godin #TAOM (via @TheSocialCMO)
    10:07 AM Mar 3rd from Twitterrific
  57. #TAOM People want to interact w brands that stand for something. What do we as leaders do/offer worth following? (via @sheilagoldgrab)
    10:07 AM Mar 3rd from Twitterrific
  58. @sethgodin “if you want people to follow you, you have to stand for something.”. #TAOM (via @YummyMummyClub)
    10:07 AM Mar 3rd from Twitterrific
  59. #TAOM. 1 Ideas that spread win. 2 The market for something is infinite. (via @ExperientialMan)
    10:07 AM Mar 3rd from Twitterrific
  60. This is not about how to use cool tools to market stuff you used to market. #taom (via @DonnaPapacosta)
    10:08 AM Mar 3rd from Twitterrific
  61. Seth says schools were created to teach us to 1) buy a lot of stuff, 2) do what you’re told. #taom (via @mynameisguygal)
    10:09 AM Mar 3rd from Twitterrific
  62. The idea that we always need another one is challenged by societal pressure, economic pressure. #taom (via @tragicrighthip)
    10:09 AM Mar 3rd from Twitterrific
  63. Old marketing: “Consumers as interchangeable parts” #sethgodin #taom (via @RIGHTSLEEVE)
    10:09 AM Mar 3rd from Twitterrific
  64. #TAOM the reason they want you to fit in, is because once you do then they can ignore you. (via @alkarim)
    10:09 AM Mar 3rd from Twitterrific
  65. Ford was man of last century, invented the factory. Marketers are needed: *train* consumers to buy over-produced inventory. (@SionneRoberts)
    10:10 AM Mar 3rd from Twitterrific
  66. Top ten results on Google when someone searches for you or your product is your brand! Mitch Joel #TAOM (via @TheSocialCMO)
    10:10 AM Mar 3rd from Twitterrific
  67. School was invented by industrialists to train people to do what they are told! – Seth Godin (absolutely agree!!) #taom (via @leilaasfour)
    10:11 AM Mar 3rd from Twitterrific
  68. Godin’s evolution of work: hunter, farmer, cog in industrial wheel. Now, everyone is an artist -paint the world as they see it. (@erin_bury)
    10:11 AM Mar 3rd from Twitterrific
  69. Picasso painted what he saw not what it is. Artists take human work and make it into what it is.#TAOM (via @bcadGroup)
    10:12 AM Mar 3rd from Twitterrific
  70. #taom “the first person to put a urinal into a museum was an artist, the second was a plumber” @ThisIsSethsBlog (via @FLA_Leah)
    10:12 AM Mar 3rd from Twitterrific
  71. Artists do human work & create change for the better. To be an artist, u have to invent the next step. #taom (via @DonnaPapacosta)
    10:12 AM Mar 3rd from Twitterrific
  72. An artist? Do it first. Without a manual. #taom with Seth Godin. Act without instructions. (via @videobio)
    10:13 AM Mar 3rd from Twitterrific
  73. Art; the ability to act without instructions – Seth Godin #taom (via @mynameisguygal)
    10:13 AM Mar 3rd from Twitterrific
  74. Seth Godin: be the person who makes the change happen. #taom (via @Katerryna)
    10:14 AM Mar 3rd from Twitterrific
  75. Most of us work for a factory that wants to cut costs; we are costs. #taom (via @DonnaPapacosta)
    10:14 AM Mar 3rd from Twitterrific
  76. Not quite 🙂 RT @benigner416: #taom is trending in Canada. I don’t know what #taom means but assuming it’s Texas Association Of Magicians
    10:14 AM Mar 3rd from Twitterrific
  77. “if you can write it down, I can find it cheaper” Seth Godin #taom (via @maya514)
    10:15 AM Mar 3rd from Twitterrific
  78. If u can write it down, the job can disappear. Standard products? People want them cheaper. #taom (via @DonnaPapacosta)
    10:15 AM Mar 3rd from Twitterrific
  79. Perfection is boring – Seth Godin #taom (via @MelissaFeeney)
    10:16 AM Mar 3rd from Twitterrific
  80. Artists don’t compete in an area where there is a known end. #taom with Seth Godin. (via @videobio)
    10:16 AM Mar 3rd from Twitterrific
  81. #TAOM We r in an Internet age where workers own the machine. Fewer gatekeepers. Godin (via @sheilagoldgrab)
    10:16 AM Mar 3rd from Twitterrific
  82. The Internet has taken down barriers in a flash! Factory is no longer in charge. #sg #TAOM (via @chieflemonhead)
    10:16 AM Mar 3rd from Twitterrific
  83. #taom “Obedience should be reserved for dogs” via @ThisIsSethsBlog (via @FLA_Leah)
    10:17 AM Mar 3rd from Twitterrific
  84. Seth godin has the largest collection of lunch lady photos – fact #taom #58ninety (via @5890Jacob)
    10:17 AM Mar 3rd from Twitterrific
  85. Hahaha “Candyland is a conspiracy to make people obediant from a young age” –#sethgodin #taom (via @immy925)
    10:18 AM Mar 3rd from Twitterrific
  86. candyland teachs kids to follow the rules.Give them a piece of wood instead an let them invent, create and imagine. #taom (via @maya514)
    10:18 AM Mar 3rd from Twitterrific
  87. If there are instructions, it’s not art. @thisissethsblog #TAOM (via @skanwar)
    10:19 AM Mar 3rd from Twitterrific
  88. Change the product. The marketing takes care of itself. #taom (via @tragicrighthip)
    10:19 AM Mar 3rd from Twitterrific
  89. The internet freed the hostages that were held captive by #nbc and #abc #taom #sethgodin (via @jeffberez)
    10:19 AM Mar 3rd from Twitterrific
  90. #taom Seth Godin: “Nobody is teaching children to solve interesting problems” (via @FLA_Leah)
    10:20 AM Mar 3rd from Twitterrific
  91. “If there is a manual, what do I need you for?” brilliant Seth. #taom (via @jason_dee)
    10:20 AM Mar 3rd from Twitterrific
  92. Marketing = solve interesting problems and lead people. @thisissethsblog #TAOM (via @skanwar)
    10:20 AM Mar 3rd from Twitterrific
  93. #TAOM Godin’s version of Zander’s ‘give yourself an A’… Start w a ‘D’ & fail repeatedly! Love that. (via @sheilagoldgrab)
    10:21 AM Mar 3rd from Twitterrific
  94. #TAOM. Do difficult things for a few minutes a day. Creativity is difficult. (via @ExperientialMan)
    10:21 AM Mar 3rd from Twitterrific
  95. Just cuz the tide is out doesn’t mean there’s less water in the ocean. #TAOM (via @chieflemonhead)
    10:21 AM Mar 3rd from Twitterrific
  96. “Trust people to have an interaction without a script.” via Seth Godin #taom (via @FLA_Leah)
    10:22 AM Mar 3rd from Twitterrific
  97. Call centers staffed by lowest paid people trying to hang up on you asap. These are your front line. #taom (via @DonnaPapacosta)
    10:22 AM Mar 3rd from Twitterrific
  98. If the line says… ” ur call is important.. Please hold”. They LIE!! If it’s important, answer the damn phone. #taom. (via @videobio)
    10:23 AM Mar 3rd from Twitterrific
  99. Compare to @zappos and how their staff is empowered to help customers. #taom (via @DonnaPapacosta)
    10:23 AM Mar 3rd from Twitterrific
  100. Seth Godin; making some of us mktg folks squirm! This is good! #taom (via @b2bspecialist)
    10:23 AM Mar 3rd from Twitterrific
  101. Godin: the Internet was not built to watch Paris Hilton videos #taom (via @Katerryna)
    10:23 AM Mar 3rd from Twitterrific
  102. The internet is the greatest connection machine of all time. Connecting “artists” #taom #sethgodin (via @RIGHTSLEEVE)
    10:24 AM Mar 3rd from Twitterrific
  103. “Gifts not favors.” -Seth Godin #taom (via @prabhdeep_gill)
    10:24 AM Mar 3rd from Twitterrific
  104. Give gifts, don’t do favours. Artists must give away more than they sold. The Internet is a great place to give gifts (via @brianjjackson)
    10:25 AM Mar 3rd from Twitterrific
  105. example of coffee shop in London: has a “disloyalty card” – get free coffee after getting stamps at all competitors. #TAOM (via @erin_bury)
    10:25 AM Mar 3rd from Twitterrific
  106. The term “artist” has been redifined in today’s day and age, Warren buffet is an artist -Seth godin #taom #58ninety (via @5890Jacob)
    10:25 AM Mar 3rd from Twitterrific
  107. This is bogus: day’s work = days pay. Be an artist. #taom with Seth Godin (via @videobio)
    10:26 AM Mar 3rd from Twitterrific
  108. Be generous. Stop being so even steven. Lead in a way that people want to follow. #taom (via @jason_dee)
    10:27 AM Mar 3rd from Twitterrific
  109. #taom “You get way more for your sock dollar by getting socks you can talk about” #missmatchedsocksonpurpose (via @FLA_Leah)
    10:27 AM Mar 3rd from Twitterrific
  110. #TAOM #sockDollar new value in differentation of product / service !!! (via @clickryan)
    10:27 AM Mar 3rd from Twitterrific
  111. The lizard brain. The difference between success and no success. -Seth Godin #taom (via @prabhdeep_gill)
    10:28 AM Mar 3rd from Twitterrific
  112. #TAOM. We have to stop listening to the lizard brain. Do something new that makes you uncomfortable. Don’t be a sheep (via @ExperientialMan)
    10:28 AM Mar 3rd from Twitterrific
  113. Lunch ladies, mismatched socks, flying baseball bats, lizard brains, resistance and more. I love Seth Godin. #TAOM (via @skanwar)
    10:28 AM Mar 3rd from Twitterrific
  114. “Decide not to be a sheep. What can I wear today that nobody will laugh at?” be the resistance! #taom (via @jason_dee)
    10:29 AM Mar 3rd from Twitterrific
  115. Replace fear of the unknown w/ curiosity. #sg #TAOM (via @chieflemonhead)
    10:29 AM Mar 3rd from Twitterrific
  116. #TAOM We embrace the fear of loss when we should fail MORE. Shempa is the Lizard Brain. Godin (via @sheilagoldgrab)
    10:29 AM Mar 3rd from Twitterrific
  117. Anxiety is failing in advance. #taom with Seth Godin. (via @videobio)
    10:30 AM Mar 3rd from Twitterrific
  118. “Anxiety is experiencing failure in advance” – @sethgodin at #TAOM (via @erin_bury)
    10:30 AM Mar 3rd from Twitterrific
  119. Lots of people scribbling: “anxiety is failure in advance” #sethgodin #taom nice soundbite! (via @edlee)
    10:31 AM Mar 3rd from Twitterrific
  120. #TAOM. Replace fear of unknown with curiosity. Do work that matters. (via @ExperientialMan)
    10:31 AM Mar 3rd from Twitterrific
  121. Seth Godin – fantastic. Think he’s saying go ahead and shoot the messenger, not the innovator. #TAOM (via @SShaughnessy)
    10:31 AM Mar 3rd from Twitterrific
  122. Runners who win… Where do they put the tired? As artists, where do you put your fear? @sethgodin #taom (via @sonyajain)
    10:32 AM Mar 3rd from Twitterrific
  123. Fear is the compass #sethgodin #TAOM (via @_Rochelle)
    10:32 AM Mar 3rd from Twitterrific
  124. #taom “The people who win are the people who have passion.” Seth Godin (via @FLA_Leah)
    10:33 AM Mar 3rd from Twitterrific
  125. @edlee Disagree. Anxiety is what comes when you step out of your comfort zone. It can often make you perform better. #taom (via @stedavies)
    10:34 AM Mar 3rd from Twitterrific
  126. #TAOM. Good connector. Creative. Leader. Inspire the staff. Deep domain knowledge. Steps to being a good linchpin. (via @ExperientialMan)
    10:34 AM Mar 3rd from Twitterrific
  127. “Experience is the past tense of experiment.” ~Gregory Alan Elliott #quote #taom (via @greg_a_elliott)
    10:34 AM Mar 3rd from Twitterrific
  128. Def’n of Genius: solving a problem that has never been solved before. #taom with Seth Godin. (via @videobio)
    11:21 AM Mar 3rd from Twitterrific
  129. Working on getting some pics and video from our #taom protest! http://ow.ly/1di9j (via @1day1brand)
    11:23 AM Mar 3rd from Twitterrific
  130. #taom protest? http://ow.ly/1diiQhttp://ow.ly/i/BU4 (via @1day1brand)
    11:24 AM Mar 3rd from Twitterrific
  131. we’re sorry to disappoint but Seth had to catch a flight so he only signed 5 books and couldn’t take Q’s #taom (via @mynameisguygal)
    11:25 AM Mar 3rd from Twitterrific
  132. #TAOM Seth godin was all about being artists. What a fantastic idea. We’ll need a process to figure out how to do that. (via @philterstory)
    11:25 AM Mar 3rd from Twitterrific
  133. Top5 popular tags: 1 #nowplaying 2 #van2010 3^ #AmITheOnlyOne 4 #OLYMPICS 5^ #taom http://canada.twirus.com (via @twirus_canada)
    11:26 AM Mar 3rd from Twitterrific
  134. “We emrace the fear of loss instead of creativity” Seth Godin #TAOM (via @NawarNaji)
    11:26 AM Mar 3rd from Twitterrific
  135. “Marketing = solve problems + lead people” – Seth Godin #TAOM (via @NawarNaji)
    11:27 AM Mar 3rd from Twitterrific
  136. My how the world of marketing is changing. Both experts so far at #taom talk about a change/revolution we are in (via @rgauder)
    11:27 AM Mar 3rd from Twitterrific
  137. A lot of people seem to be really excited about the Texas Association of Magicians #taom, lol. (via @ericallan85)
    11:27 AM Mar 3rd from Twitterrific
  138. Have a golden ticket on your seat when you get back?You just won a free video from #thebizmedia, congrats! (via @mynameisguygal) I have mine
    11:29 AM Mar 3rd from Twitterrific
  139. Seth Godin basically saying be wolves or sheepdogs not sheep when it comes to being a marketer. #taom (via @GosiaAntkowski)
    11:29 AM Mar 3rd from Twitterrific
  140. Seth Godin was second up. Quirky NY guy, but compelling and passionate. #taom (via @johnoneoneca)
    11:30 AM Mar 3rd from Twitterrific
  141. #taom so neilson reports 79% of tweets are spawned by 7% of users – so where are the masses? (via @dstott)
    11:31 AM Mar 3rd from Twitterrific
  142. Can Seth Godin come talk to my boss and convince him to do some art and not banner ads? #taom (via @gabaudan)
    11:32 AM Mar 3rd from Twitterrific
  143. Seth Godin signed my Kindle.I will never wash my Kindle ever again. #taom #thebizmedia http://tweetphoto.com/13037697 (via @JUSTIN_FROM_BNS)
    11:33 AM Mar 3rd from Twitterrific
  144. Just met @sallyhogshead in person, she really does exist. And is amazing. #taom #sh (via @mynameisguygal) agreed, highlight of event for me
    11:34 AM Mar 3rd from Twitterrific
  145. One day we’ll stop thinking of change as though it’s something new – message was same in 1990s! #TAOM (via @ninodicara)
    11:34 AM Mar 3rd from Twitterrific
  146. Sally Hogshead got on stage a minute ago and she is already working the crowd #taom (via @Katerryna)
    11:35 AM Mar 3rd from Twitterrific
  147. About 5% of ppl who have tried #Jagermeister actually like the taste, yet it’s one of the world’s fastest growing brands! (@chieflemonhead)
    11:36 AM Mar 3rd from Twitterrific
  148. #TAOM. Jager is growing by 40% a year and nobody likes its taste. Mystique is the answer. (via @ExperientialMan)
    11:36 AM Mar 3rd from Twitterrific
  149. 7 fascination triggers: mystique,power,lust, prestige, alarm, vice and trust. #taom (via @DonnaPapacosta)
    11:37 AM Mar 3rd from Twitterrific
  150. Hogshead: vice is where creativity comes from #taom (via @Katerryna)
    11:37 AM Mar 3rd from Twitterrific
  151. #TAOM. Another Toyota reference. I believe that is #3 today. Oh and Tiger. (via @ExperientialMan)
    11:37 AM Mar 3rd from Twitterrific
  152. Hogshead:”trust is single most important <fascination> trigger” #taom (via @Katerryna)
    11:38 AM Mar 3rd from Twitterrific
  153. #taom Sally Hogshead: “Gossip is more trusted than a resume. Tha’s why twitter is such a key marketing tool.” (via @FLA_Leah)
    11:38 AM Mar 3rd from Twitterrific
  154. Familiar is trusted and trust is fascination #taom #sallyhogshead (via @jeffberez)
    11:39 AM Mar 3rd from Twitterrific
  155. Sally Hogshead: trust is for bottom-line results. Lust gets you new biz. #TAOM (via @MarkAronson)
    11:39 AM Mar 3rd from Twitterrific
  156. #taom Sally Hogshead ” we have the same attention span as goldfish” (via @FLA_Leah)
    11:39 AM Mar 3rd from Twitterrific
  157. #taom Trends driving need to fascinate: overload of choices, short attention spans, not paying attention… (via @DonnaPapacosta)
    11:40 AM Mar 3rd from Twitterrific
  158. #bbc says twitter has inspired attention spans of 9 secs #taom #sallyhogshead (via @jeffberez)
    11:41 AM Mar 3rd from Twitterrific
  159. #taomAbility to shut out messages,shift from info age to fascination economy. (via @DonnaPapacosta)
    11:41 AM Mar 3rd from Twitterrific
  160. #taom Sally H “We’re moving from the information age to the fascination age.” People want to be fascinated. (via @FLA_Leah)
    11:41 AM Mar 3rd from Twitterrific
  161. People will pay 4x more for a fascinating product. #taom (via @DonnaPapacosta)
    11:42 AM Mar 3rd from Twitterrific
  162. Sally Hogshead: women will pay $338 per month to be fascinating #taom (via @b2bspecialist)
    11:42 AM Mar 3rd from Twitterrific
  163. First reference to “social media expert.” Bingo! Double down on “guru”. #taom (via @ninjarunner)
    11:43 AM Mar 3rd from Twitterrific
  164. #taom Hallmarks of fascinating brands. Strong and immediate reactions. Creates advocates. Incites conversations. (via @videobio)
    11:43 AM Mar 3rd from Twitterrific
  165. Sally Hogshead is fascinating 🙂 #taom (via @Katerryna)Agreed
    11:44 AM Mar 3rd from Twitterrific
  166. Er, she said 9. must have dropped out after 7 :p RT @YummyMummyClub: Our attention span is now 7 seconds (via @ponderossa)
    11:45 AM Mar 3rd from Twitterrific
  167. How fascinating are you? Www.sallyhogshead.com/fscore #taom (via @iainlovatt)
    11:45 AM Mar 3rd from Twitterrific
  168. Everytime sally says “Fascinate” take a shot of Jäger! #TAOM (via @KONATP)
    11:45 AM Mar 3rd from Twitterrific
  169. #TAOM. Dolce and gabbana glasses spots are great. Look the up on youtube. (via @ExperientialMan)
    11:46 AM Mar 3rd from Twitterrific
  170. #taom Sally Hogshead now looking for Jagermeister virgins (via @FLA_Leah)
    11:47 AM Mar 3rd from Twitterrific
  171. #taom > We’re doing YaggerMiester shots….no really! 😉 This chick is coolio – i soo mean that (@clickryan) Agreed she had me at jäger
    11:48 AM Mar 3rd from Twitterrific
  172. Sally hogshead is giving out shots of jagermeister during her presentation !!! Awesome #58ninety #taom (via @5890Jacob)
    11:48 AM Mar 3rd from Twitterrific
  173. Dolce Gabanna Sunglasses Ads http://bit.ly/aQjAyB #taom sh (via @southsideadguy)
    11:48 AM Mar 3rd from Twitterrific
  174. Sally Hogshead just did a jäger shot with a random person in the audience. #WTF #taom (via @drschultz)
    11:50 AM Mar 3rd from Twitterrific
  175. Next speaker is up. James Othmer. Author of Adland. Well soon. It seems that there is a hold up. Too much Jager perhaps? (@ExperientialMan)
    11:51 AM Mar 3rd from Twitterrific
  176. Hilarious speaker #fail at #TAOM. Filling in the gap on stage with the MC. (via @skanwar)
    11:54 AM Mar 3rd from Twitterrific
  177. #taom is number 1 trending hash tag. 1,600 forward thinking marketers in a room together. Drop the bomb!LOL #taom (via @rgauder)
    11:54 AM Mar 3rd from Twitterrific
  178. major awkwardness in progress. Technical difficulties delaying next presenter. MC resorting to hockey jokes to buy time (via @drschultz)
    11:55 AM Mar 3rd from Twitterrific
  179. Lesson on pot and Olympics at #taom ha ha ha good job killing time (via @pfromthev)
    11:55 AM Mar 3rd from Twitterrific
  180. Ron Tite is hilarious! #TAOM (via @RutsUp)
    11:56 AM Mar 3rd from Twitterrific
  181. #TAOM a “British” sort of Columbia. That was funny. (via @rgw1966)
    11:56 AM Mar 3rd from Twitterrific
  182. James Othmer: entertainment industry having challenges with branding and storytelling #TAOM (via @EvolutionRCC)
    11:59 AM Mar 3rd from Twitterrific
  183. @drapersbastard is james othmer #taom http://myloc.me/4n5mz (via @CraigLund)
    12:01 PM Mar 3rd from Twitterrific
  184. Hey Toronto follow James Othmer @drapersbastard and his blog http://bit.ly/bT2me #taom #jo (via @southsideadguy)
    12:02 PM Mar 3rd from Twitterrific
  185. I didn’t know that Zippo has an app. All the kids using it instead of their cell phones at shows? #taom (via @tragicrighthip)
    12:03 PM Mar 3rd from Twitterrific
  186. I have a fever for questions directed at @jamespothmer, and the only cure is more answers… and cowbell #taom (via @mynameisguygal) lol
    12:03 PM Mar 3rd from Twitterrific
  187. Ouch Othmer a little awkard without the speaking notes that never arrived at #taom (via @dstott)
    12:04 PM Mar 3rd from Twitterrific
  188. “It’s not immersion, it’s not engagement, it’s just pure utility.” James Othmer #TAOM (via @MarkAronson)
    12:04 PM Mar 3rd from Twitterrific
  189. Gadget overload or trans media symphony? #taom #jamesothmer (via @jeffberez)
    12:05 PM Mar 3rd from Twitterrific
  190. How effectively we tell our stories is today’s best branding strategy. – James Othmer #taom (via @leilaasfour)
    12:06 PM Mar 3rd from Twitterrific
  191. #taom How many of you creative marketers are lost in the Nincompoop Forest? – asks James Othmer (via @corybeatty)
    12:06 PM Mar 3rd from Twitterrific
  192. Oh-so-classic Agency quote: “You are all lost in the Nincompoop Forest, and I am the only one who can lead you out” (via @SionneRoberts)
    12:06 PM Mar 3rd from Twitterrific
  193. James Othmer: Branding and entertainment have increasingly similar creative and commercial goals and approaches #TAOM (via @EvolutionRCC)
    12:07 PM Mar 3rd from Twitterrific
  194. “That’s really interesting.” RT @videobio: @iainlovatt I think they are selling James translators at the book table. #taom (via @chrisunwin)
    12:08 PM Mar 3rd from Twitterrific
  195. “They’re not campaigns, they’re committments with consumers” Joseph Jaffe via James Othmer #TAOM (via @MarkAronson)
    12:08 PM Mar 3rd from Twitterrific
  196. ‘Soloists do not play well in this new model’ -Othmer #taom (via @shazell)
    12:08 PM Mar 3rd from Twitterrific
  197. via James Othmer Matching the platform to the narrative of the brand. I like this quote. #taom (via @pfromthev)
    12:09 PM Mar 3rd from Twitterrific
  198. In Canada, we call ‘Nincompoop Forest’ … Parliament Hill. #taom (via @greg_a_elliott)
    12:09 PM Mar 3rd from Twitterrific
  199. James Othmer- Choreograph the brand ballet, create a show bible #taom (via @ShlayW)
    12:09 PM Mar 3rd from Twitterrific
  200. Cringing at how hard everyone is being on #jo. Not easy to stand up & speak in front of 1600 ppl with no speaking notes. (via @FLA_Leah)
    12:10 PM Mar 3rd from Twitterrific
  201. Branding is a tension between art, commerce and ethics. Jame P Othmer #taom (via @edlee)
    12:11 PM Mar 3rd from Twitterrific
  202. #taom JO starting to find his stride. Good job. (via @FLA_Leah)
    12:11 PM Mar 3rd from Twitterrific
  203. Loved Mitch and Seth presentations but Sally Hogshead’s fascination triggers most educational #taom (via @dstott)
    12:12 PM Mar 3rd from Twitterrific
  204. 1600 marketers, 2 pots of coffee. #caffeinationfail #TAOM (via @MarkAronson)
    12:14 PM Mar 3rd from Twitterrific
  205. #TAOM James Othmer: trans-media symphony. Who will figure out how to bring all the gadgets together to make music? (via @philterstory)
    12:14 PM Mar 3rd from Twitterrific
  206. it feels like it’s the consistent story we are hearing at #taom. Wondering when we will start to hear something new. (via @GosiaAntkowski)
    12:14 PM Mar 3rd from Twitterrific
  207. Artists (and brand marketers alike) must always give more than just the product they sell. godin #taom (via @SDJC1)
    12:15 PM Mar 3rd from Twitterrific
  208. James Othmer said nice things about radio @ #taom. Its a medium that hasnt lost its power. (via @katycame)
    12:16 PM Mar 3rd from Twitterrific
  209. oh man, @sallyhogshead is STILL signing books, she is amazing #taom (via @mynameisguygal) unlike Seth and Dan
    12:16 PM Mar 3rd from Twitterrific
  210. Sorry again for not being able to tweet #taom. Morning recap: Mitch Joel scared ’em, Seth Godin told ’em to be brave. (via @Marketing_Mag)
    12:17 PM Mar 3rd from Twitterrific
  211. #taom bounce = I came, I puked, I left. (via @robynpayne)
    12:17 PM Mar 3rd from Twitterrific
  212. #TAOM. Perhaps they should host an art of technical expertise. (via @ExperientialMan)
    12:18 PM Mar 3rd from Twitterrific
  213. Corp execs dont get social media 4 their biz but personally they buy products / services based on online reviews? go figure… @steve_dodd
    12:18 PM Mar 3rd from Twitterrific
  214. #taom our host Ron Tite shares a shocking resemblance to Ari Gold from entourage :)… And is just as funny lol (via @SusanLorkovic)
    12:19 PM Mar 3rd from Twitterrific
  215. Lol the speaker max lederman just cracked open a beer on stage #taom (via @immy925)
    12:19 PM Mar 3rd from Twitterrific
  216. You know it is a marketing conference when a speaker serves up shots and drinks beer on stage #taom (via @simonwong8)
    12:19 PM Mar 3rd from Twitterrific
  217. Digital marketing is only for the western world, says Max Lenderman #taom #consumer (via @dominiquefung)
    12:20 PM Mar 3rd from Twitterrific
  218. negative reviews arnt bad – will attract a focused buyer: 1 person’s negative is another’s positive #taom (via @steve_dodd)
    12:20 PM Mar 3rd from Twitterrific
  219. Max Lenderman to digital marketers: “when thinking globally, keep it in your pants.” #taom (via @corybeatty)
    13:07 PM Mar 3rd from Twitterrific
  220. Big think, burning ships and free hugs are what’s gonna drive me. #taom (via @robynpayne)
    13:07 PM Mar 3rd from Twitterrific
  221. “Globally, 1/100 people own a computer” – Max Lenderman at #taom (via @russmartin)
    13:07 PM Mar 3rd from Twitterrific
  222. Digital marketing is only for the western world, says Lenderman -Umm. Phones will change that globally in 1-2 years. (via @greg_a_elliott)
    13:08 PM Mar 3rd from Twitterrific
  223. Max Lenderman presenting at #TAOM lots of data on BRIC. Mobile live skits used to mkt to rural India. (via @b2bspecialist)
    13:08 PM Mar 3rd from Twitterrific
  224. “Globally, 1/100 people own a computer” – Lenderman. ..things more powerful than iPhones will change that in 3-5 years (via @greg_a_elliott)
    13:09 PM Mar 3rd from Twitterrific
  225. RT @leilaasfour How effectively we tell our stories is today’s best branding strategy. – James Othmer #taom (via @TheSocialCMO)
    13:09 PM Mar 3rd from Twitterrific
  226. 80%+ of ppl who participate in an event/experiential execution will talk about it. #ml #TAOM (via @chieflemonhead)
    13:09 PM Mar 3rd from Twitterrific
  227. Imagine ads were acted out live, instead of on tv…Lenderman calls this experiential marketing #taom (via @jeffberez)
    13:10 PM Mar 3rd from Twitterrific
  228. Love the idea of experiental events re: Max Lenderman #TAOM I see “experiental news” in the future (via @SShaughnessy)
    13:10 PM Mar 3rd from Twitterrific
  229. 40% of the #taom speakers drinking on stage (with one speaker remaining). A sign of the times? (via @shazell)
    13:10 PM Mar 3rd from Twitterrific
  230. Experiential is the 2nd fastest growing marketing investment after social/digital. more relevant outside of Western World @chieflemonhead
    13:11 PM Mar 3rd from Twitterrific
  231. Is this experience marketing within the fascination Economy? Is the fascination and Experience Economy the same? #taom (via @pfromthev)
    13:11 PM Mar 3rd from Twitterrific
  232. #TAOM taking bets that Heath will come on stage with a scotch (via @b2bspecialist)
    13:11 PM Mar 3rd from Twitterrific
  233. Tell me, and I’ll forget. Show me, and I may remember. Involve me & I’ll understand. #confucius #ml #TAOM (via @chieflemonhead)
    13:11 PM Mar 3rd from Twitterrific
  234. Wonder if experiential event marketing could work for book publishing. Looks way fun! #taom (via @literalicious)
    13:12 PM Mar 3rd from Twitterrific
  235. #TAOM. Camp jeep. Great tribe experience. And people pay to be part of it. (via @ExperientialMan)
    13:13 PM Mar 3rd from Twitterrific
  236. @maxlenderman “experience gets people to act” #taom (via @SimrenDeogun)
    13:13 PM Mar 3rd from Twitterrific
  237. Already heard “engagement” & “authenticity” today – only “transparency” to go to achieve the social media jargon trifecta! (via @erin_bury)
    13:13 PM Mar 3rd from Twitterrific
  238. 97 percent of Microsoft products in China are pirated.#TAOM (via @bcadGroup)
    13:14 PM Mar 3rd from Twitterrific
  239. Authencity is going to be KEY in how u talk to consumers. #taom (via @videobio)
    13:14 PM Mar 3rd from Twitterrific
  240. Anything can be a knock-off, except for experience #taom (via @robynpayne)
    13:15 PM Mar 3rd from Twitterrific
  241. #taom Max L: Mac uses its stores to render authenticity (via @FLA_Leah)
    13:15 PM Mar 3rd from Twitterrific
  242. Creating spaces is pivotal to branding. #ml #TAOM (via @chieflemonhead)
    13:15 PM Mar 3rd from Twitterrific
  243. #TAOM. Pop up stores in the main centres of the biggest cities. Creating your own space. Authentic space. (via @ExperientialMan)
    13:15 PM Mar 3rd from Twitterrific
  244. Love everybody at Toronto marketing conference tweeting after Seth: Don’t be a sheep. #taom Too funny! (via @contextcreative)
    13:16 PM Mar 3rd from Twitterrific
  245. Ad for Russian Standard Bank. Cool example of mktg innovation where ads for alcohol are forbidden. #taom (via @leilaasfour)
    13:17 PM Mar 3rd from Twitterrific
  246. Cities considering billboard bans, includes #Toronto. #ml #TAOM (via @chieflemonhead)
    13:17 PM Mar 3rd from Twitterrific
  247. Billboards are visual pollution #taom (via @jeffberez)
    13:17 PM Mar 3rd from Twitterrific
  248. #TAOM. Fight the backlash with goodness. Tides laundry service for survivors of hurricane Katrina. (via @ExperientialMan)
    13:18 PM Mar 3rd from Twitterrific
  249. More advertising, branding needs to be entertwined with responsibility. It can be done without feeling manipulated. (via @tragicrighthip)
    13:18 PM Mar 3rd from Twitterrific
  250. Watching video of Tide Clean Start program – great example of brand doing good + making a difference. (via @YummyMummyClub)
    13:19 PM Mar 3rd from Twitterrific
  251. Experiencethemessage.com #taom (via @haydenaj)
    13:19 PM Mar 3rd from Twitterrific
  252. #TAOM. Last speaker coming up. Dan Heath. That is if they can get their tech shit figured out. (via @ExperientialMan)
    13:20 PM Mar 3rd from Twitterrific
  253. actually it’s not the tech shit that held stuff up, Max went 25 minutes over on his time #taom tech shit only took 2 min ( @mynameisguygal)
    13:20 PM Mar 3rd from Twitterrific
  254. Dan Heath, author of Switch takes the stage #taom (via @leilaasfour)
    13:20 PM Mar 3rd from Twitterrific
  255. Quote Dan heath _ “look at that guy in the yellow pants, he is a clinic of fashion !” #taom (via @jeffberez)
    15:18 PM Mar 3rd from Twitterrific
  256. #TAOM. Some change is hard. Some is easy. The rational side vs. The emotional side. (via @ExperientialMan)
    15:19 PM Mar 3rd from Twitterrific
  257. So we have the brain of a lizard and the voice of an elephant and need to do more jäger shots? #taom #confusedbutloveit (via @_ian_barnett)
    15:19 PM Mar 3rd from Twitterrific
  258. The elephant will tell you to check your email and call your ex.. says Dan heath #taom (via @jeffberez)
    15:20 PM Mar 3rd from Twitterrific
  259. a conference tweet recap post —’The Art of Marketing: free hugs, hate school, drink Jäger’: http://j.mp/9T86hF #taom (via @mondoville)
    15:20 PM Mar 3rd from Twitterrific
  260. The rational side (Seth Godin’s lizard) VS the emotional side (Dan Heath’s elephant). #TAOM (via @skanwar)
    15:20 PM Mar 3rd from Twitterrific
  261. #TAOM. Direct the rider. Motivate the elephant. Shape the path. (via @ExperientialMan)
    15:20 PM Mar 3rd from Twitterrific
  262. sport jacket, dress shirt, jeans = dress code for #taom (via @jaybouwman)
    15:21 PM Mar 3rd from Twitterrific
  263. Direct the rider; motivate the elephant; shape the path. Embrace change. #dh #TAOM (via @chieflemonhead)
    15:21 PM Mar 3rd from Twitterrific
  264. #taom number 1 trending topic in Canada. I guess we know which industry demographic is taking over the Twitterverse. (via @justineabigail)
    15:21 PM Mar 3rd from Twitterrific
  265. #TAOM. Forget the problerms. Focus on signs of hope. Find the bright spots. (via @ExperientialMan)
    15:22 PM Mar 3rd from Twitterrific
  266. #taom “What’s working right now, despite the odds, and how can we do more of that?” Dan Heath (via @FLA_Leah)
    15:22 PM Mar 3rd from Twitterrific
  267. Forget the problems. Focus on the signs of hope. Find the bright spots! #dh #TAOM (via @chieflemonhead)
    15:22 PM Mar 3rd from Twitterrific
  268. Dan Heath: “Don’t emulate others. Emulate yourself at your best moments.” #taom (via @FLA_Leah)
    15:22 PM Mar 3rd from Twitterrific
  269. Check out my review of @MitchJoels Six Pixels http://tr.im/QpUu and the advanced review of Switch http://tr.im/QpUJ #TAOM (via @CraigLund)
    15:23 PM Mar 3rd from Twitterrific
  270. TBU: True But Useless. Great aconym.#TAOM Dan Heath (via @bcadGroup)
    15:23 PM Mar 3rd from Twitterrific
  271. Look for the brightspots in your business and replicate them, before looking to your competitors – Dan Heath #TAOM (via @EvolutionRCC)
    15:24 PM Mar 3rd from Twitterrific
  272. #taom Someone pls put new AA’batteries into the inFocus projector / pretty pls with JaggerMeister on top!! (via @clickryan) LOL
    15:24 PM Mar 3rd from Twitterrific
  273. #taom Dan Heath is by far the best and meaningful presenter at event. (via @b2bspecialist) – shame he bailed right after – dissapointing
    15:25 PM Mar 3rd from Twitterrific
  274. Dan Heath is just so charming and articulate under pressed, despite tech issues. Love him. #taom (via @sallyhogshead)
    15:26 PM Mar 3rd from Twitterrific
  275. Piggy banks are a security system for a world where you are the robber – Dan Heath #TAOM (via @MarkAronson)
    15:26 PM Mar 3rd from Twitterrific
  276. #TAOM. Knowledge is rarely enough to spark change. (via @ExperientialMan)
    15:26 PM Mar 3rd from Twitterrific
  277. Dan Heath doing an amazing job despite more A/V issues and the end-of-day time slot. #taom (via @ninjarunner)
    15:26 PM Mar 3rd from Twitterrific
  278. Charged $30,000 for thinking! @sethgodin was right! “Branding is ill-defined”http://ow.ly/i/BXghttp://www.BrandScammed.com (via @1day1brand)
    15:27 PM Mar 3rd from Twitterrific
  279. #TAOM. Logic doesn’t provide motivation. (via @ExperientialMan)
    15:27 PM Mar 3rd from Twitterrific
  280. Dan Heath speaking on change. leverages Brief Coaching, Positive psych’y, and Hogshead’s alarm trigger to make change. (via @sheilagoldgrab)
    15:28 PM Mar 3rd from Twitterrific
  281. See –> Feel –> Change #taom @heathbrothers (via @sallyhogshead)
    15:28 PM Mar 3rd from Twitterrific
  282. #TAOM. Change is not analyze thnk change. Its really see feel change. (via @ExperientialMan)
    15:28 PM Mar 3rd from Twitterrific
  283. Change is driven by people seeing and feeling more so than by them analysing and thinking – Dan Heath #TAOM (via @EvolutionRCC)
    15:29 PM Mar 3rd from Twitterrific
  284. #TAOM. To change the behaviour. Change the environment. (via @ExperientialMan)
    15:30 PM Mar 3rd from Twitterrific
  285. #taom Dan Heath trying to describe slides of urinals after a/v cut out… hilarious (via @FLA_Leah)
    15:30 PM Mar 3rd from Twitterrific
  286. Between the flashing that causes migraines and the audio that won’t work its going to affect the final scores (via @ExperientialMan)
    15:31 PM Mar 3rd from Twitterrific
  287. #TAOM. Change takes time. To absorb change. Give permission to fail. Be persistent. (via @ExperientialMan)
    15:31 PM Mar 3rd from Twitterrific
  288. If you don’t want to fail, don’t change. – Dan Heath #taom (via @vinnyverma)
    15:32 PM Mar 3rd from Twitterrific
  289. #TAOM Godin, Joel, Hogshead, Heath and others. A very good day about change and leadership. (via @sheilagoldgrab)
    15:32 PM Mar 3rd from Twitterrific
  290. #TAOM. You know how you have a great meal but at the end the server gives you a really bad coffee? That was today. (via @ExperientialMan)
    15:32 PM Mar 3rd from Twitterrific
  291. Creative anarchy, persuasive storytelling and Jagermeister recurring themes for today’s excellent #taom (via @scottgow)
    15:33 PM Mar 3rd from Twitterrific
  292. Experiential mrktg can boost purchases by 50%, the 2nd highest growing tactic to online #taom (via @ZOOMediaGroup)
    15:33 PM Mar 3rd from Twitterrific
  293. #taom who was your highlight? Mine: Sally Hogshead & Max Lederman. Never seen Jagermeister shots at a conference before. (@michaelmiller68)
    15:34 PM Mar 3rd from Twitterrific
  294. 20% of searches in Google every day have never been searched before Mitch Joel #taom 80/20 Rule of SEO? http://bit.ly/bwTDCf (via @Shishev)
    15:34 PM Mar 3rd from Twitterrific
  295. @rontite‘s best moments came during unplanned situations. Good lesson in being prepared, but not overprepared in there somewhere. @scottgow
    15:35 PM Mar 3rd from Twitterrific
  296. Anyone else motivated to kick some serious ass? #taom (via @_ian_barnett)
    15:35 PM Mar 3rd from Twitterrific
  297. So, Seth Godin “grew up” in Algonquin Park? Who knew? Also appreciated the local story in there to make the talk “unique” #taom ( @scottgow)
    15:36 PM Mar 3rd from Twitterrific
  298. Max Lenderman Tide video. http://bit.ly/V5zHd #taom #ml (via @southsideadguy)
    15:36 PM Mar 3rd from Twitterrific
  299. video answers to the questions we sourced from twitter at #taom today will be posted to @Techvibes, http://bit.ly/9E3MGe (@mynameisguygal)
    15:40 PM Mar 3rd from Twitterrific
  300. After hearing Dan Heath I am convinced that, no matter what the path it is better to ride the elephant than be ridden by it. (via @katycame)
    15:41 PM Mar 3rd from Twitterrific
  301. the fascinating @sallyhogshead captured by the amazing @erin_bury at #thebizmedia booth today http://bit.ly/aeirNT #taom (@mynameisguygal)
    15:42 PM Mar 3rd from Twitterrific
  302. @ExperientialMan Good insight shared & “paid forward”. #TAOM (via @chieflemonhead) +1
    15:42 PM Mar 3rd from Twitterrific
  303. Key take away- the marketing arena is rapidly evolving & traditional tactics don’t cut it anymore. Time to reinvent the wheel. @sarahstovold
    15:43 PM Mar 3rd from Twitterrific
  304. @maxlenderman Gr8 talk today — the link btwn marketing, the group, and the experience is not fully appreciated! #taom (via @haydenaj) +1
    15:44 PM Mar 3rd from Twitterrific
  305. So very true RT @_ian_barnett: @rontite great job today at #TAOM – loved your improve during the delays#quickonfeet (via @ktkm) +1
    15:44 PM Mar 3rd from Twitterrific
  306. some takeaways from the Art of Marketing in Toronto today http://bit.ly/9LZO1g #taom (via @drschultz)
    15:45 PM Mar 3rd from Twitterrific
  307. “Given the ever-present open-ness of the online space, everyone is empowered to put out what they feel about the world.”b(via @soniyamonga)
    15:45 PM Mar 3rd from Twitterrific
  308. What does a Lizard, Jagermeister, Purple Cow, CTR ALT DEL and an Elephant have in common? They were all recurring themes today (@pfromthev)
    15:46 PM Mar 3rd from Twitterrific
  309. Ideas that spread, win. Mktg is about what your footprint is like on the environment; market for belief is infinite (via @soniyamonga)
    15:46 PM Mar 3rd from Twitterrific
  310. great takeaway/reoccurring theme from today: Become a great Story teller- connect to people’s hearts and people will care! (@SusanLorkovic)
    15:47 PM Mar 3rd from Twitterrific
  311. Important metric in online measurement? Bounce rate: Measure who “came, puked and left.” -@mitchjoel #TAOM (via @soniyamonga)
    15:47 PM Mar 3rd from Twitterrific
  312. “Picasso created what he saw, not the world as is. Artists create human connection + you must invent the next steps and act” (@soniyamonga)
    15:48 PM Mar 3rd from Twitterrific
  313. Godin says art is not drawing + artists must avoid any activity where perfection is easily obtained to avoid being stagnant ( @soniyamonga)
    15:48 PM Mar 3rd from Twitterrific
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