Did You Know Shift Happens?

Recently I came across what seems to be the latest update to the “Shift Happens”/”Did You Know”  video on globalization and the Internet by Karl Fisch.  It is a nice summary video of the current global Internet trends and statistics .  It focuses on globalization, changing workforce trends, the sheer growth of the Internet over the last 10-20 years and the simple fact that everything we view as normal should be revisited on a very frequent basis.   In it itself, it presents a very short shocker video to anyone that still does not fathom the scope of the changes that have occurred to date and the seemingly endless exponential growth in both population and its derived content and interconnectedness.

What happens when the largest educated workforce this world has ever seen tackles the largest content and distribution model we have ever known?

My Thoughts Enclosed…Rb

It starts off with an emphasis on the current developed state of both China and India.  Not only in terms of sheer population, but also in terms of the simple fact that both these countries are experiencing the equivalent of the baby boomer influence of the 60s.  When you think back to the influence on our current lives that a large, educated, eager and mid-20s group of baby boomers had, you can only speculate what the outcome will be when you have the same situation occurring in India and China on a much larger scale.   Many of the economics that will define this massive segment of the global talent pool are being redefined globally as we speak.  In many ways, it is the innovation and risk taking of this age segment that will define their opportunities.  Those that see opportunities where others see collapse is the root of commercialized innovation.

We are currently faced not only with a massive restructuring of our economic beliefs, but we are being provided with massive new ventures that will come out of that restructure.  So it will not be a surprise when we find that due to simple factors, it is this segment that will be best suited to staff the charge.

What is missing in many cases are the ideas and goals that will serve as the guiding point for that mass.  This is where opportunities are not limited to just China and India.  For every company of say 100 people, you will always have a small group of say 10 that will guide and mentor that company towards the desired goal.  This in many ways represents the current offshore model where the staffing is broken down regionally based on that model.  How we continue to integrate this impressive educated worker segment will further define our own opportunities.  More importantly, how that worker segment becomes self-guiding will impact their offshore structure as well.

This is not new knowledge by any sense.  China and India have been at the fore front of many discussions in the last 10 years.  What is important however is that there is an educated and eager workforce whose only world has been the Internet and are scaled in size to meet the sheer volume of the content and speed of distribution the Internet presents.

What happens when the largest educated workforce this world has seen tackles the largest content and distribution model this world has seen will be fascinating to watch and act upon.

I have long viewed that the next evolution of the Internet will be the data management opportunities that are presented by it.  This is why search engines and the aggregators are doing so well even though they have yet to fully commercialize their services.  There is so much information out there now, that we truly need these services to remotely have a chance at accessing this information with any real competency and capability.

However, none of these have yet to truly and fully leverage the sheer content of the Internet into independent commercial entities.  Data mining of the Internet content will continue to evolve and new opportunities will come from that effort.   And on that note, I bring you a potential future role of journalism.

Journalism has always existed to provide us with an avenue to content.  The rules and revenue models have changed drastically in the last decade seeing a possible end to traditional journalism and media (e.g. print).  However, in many ways, the need is still there.  Is data mining of the Internet, the new journalism?  We will always need means of accessing the information that is important to us and the assurance that the information is unbiased and well vetted.   The role of the aggregator is well defined and will eventually be well funded as a commercial BI tool.

Whether we become a self-vetting population such as Wikipedia or whether there still is a financial benefit for a vetting service is an opportunity that at this time I don’t believe has been fully investigated.  This is where the media and journalism giants should really spend their efforts in my opinion if they are to benefit from the changing landscape.  The newspaper when you really get down to it was just an early version of the aggregator.  What made the newspaper relevant apart from just being an aggregator is the implied (at the time) vetting of its content.  If journalism returns to its roots, there is still a potential value in accessing validated information and a huge talent pool that will be needing quick access to the information they require with assurances that the information is accurate.

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